The following is included for historical reference. Written less than 24 hours ago by airtaximan, it describes the mind-set of the faithful who have been steadfast in their support of the Eclipse program. But even the Die-Hards have their limits as we are learning from today's Eclipse Owners Board...the subject for the next post.
A pet name devised by Vern Raburn and the Eclipse Aviation marketing department for the early adopters/depositors for the e-500 VLJ.
The name Die-Hard has been publicized/promoted via extensive and expensive advertising budget over many years. Characteristics of the Eclipse "Die-Hard" includes:
A supporter of Eclipse who has placed a deposit for an airplane many years in advance of proposed delivery, and without the delivery slot position which customarily accompanies a deposit. This together with the propensity to leave the deposit with the company even after performance and specification guarantees have been repeatedly recast years after it was known to Eclipse the guarantees would not be met.
The die-hard will not ask for the deposit to be refunded even after the revolutionary engine fails, the revolutionary FSW process is replaced on most of the plane with rivets, and even after the advanced cockpit known by e-clips as AVIO is thrown in the garbage after 8 years of promises and hype, only to be replaced by COTS and called (this is not a joke) Avio-Next Generation.
The "die-hard" will place an additional 60% non-refundable deposit for their delivery-deposit (not a position) while the company has no track-record of delivery anywhere near the delivery rate advertised by EAC, and it is obvious they are just looking for another means of cheap financing for their program.
The die-hard will accept a plane that needs modifications to meet the revised guaranteed performance, needs frequent inconvenient inspections due to wings problems and windows cracking, and required a whole new avionics suite, together with IOUs in the future for FIKI which seems to have become an unnecessary "option" on this plane.
The die-hard will continue to support Eclipse financially even after discovering the orderbook is mostly one customer, a friend of Vern Raburn and which has in all likelihood been given many delivery-positions (anyone they want, really, in no prescribed order) in order to maintain the illusion they have 2500 orders backed by non-refundable deposits.
Finally, die-hards will accept the plane with only ABQ in place for any maintenance.
Die-hards will show a propensity to call industry experts and industry watchers names, and dismiss the evidence provided that there are serious problems with the program, and the airplane.
Die-hards will argue by repeating Vern Raburn's false or exaggerated statements, and often refer to a promised aircraft instead of the one being delivered, as if it was so, despite a track record of consistent failure for 8 years by their favorite aircraft company, Eclipse.
I think Vern's most proud of this group he has cultivated, and well, he should be. They will remain faithful it appears no matter what - hence the appropriate label - die-hard!